The Tourism Authority of Thailand (TAT) projects a robust travel season for the 2025 New Year, with anticipated revenues reaching 62 billion baht, a 23% increase from the previous year. Growth is driven by both international and domestic markets:
International Tourism:
- Estimated 1.56 million foreign visitors, a 16% increase.
- Projected revenue of 45 billion baht, up 20%.
- Key drivers include the Ease of Traveling measures, such as visa exemptions for 93 countries, waiving TM.6 immigration forms at 16 checkpoints, and launching 30 new flights from markets like China, South Korea, Taiwan, India, Scandinavia, and France.
- High-profile events and global media rankings, such as Bangkok and Chiang Mai's inclusion in world-class travel lists, further attract international visitors.
Domestic Tourism:
- Expected 4.41 million trips, up 29%.
- Projected revenue of 17 billion baht, a 30% increase.
- Supportive factors include a five-day holiday (Dec 28, 2024 – Jan 1, 2025), government campaigns like subsidized travel ("Half-Price Northern Adventures"), and airline fare reductions of up to 30% on popular routes such as Chiang Mai, Krabi, and Phuket.
TAT’s Amazing Thailand Countdown 2025 events will feature cultural displays, light shows, and performances at landmarks like Bangkok's Chao Phraya River, enhancing the celebratory atmosphere for tourists. The cool weather also supports travel during this festive period.