Ms. Wallapa Traisorat, CEO and President of Asset World Corp. (AWC), announced a groundbreaking partnership with NEON, a global leader in immersive experiences, and Universal Live Events to bring Jurassic World: The Experience to Bangkok. The attraction, inspired by the globally renowned Jurassic World franchise, will debut at Asiatique The Riverfront Destination in Q2 2025, marking its first and largest launch outside theme parks.
Spanning over 6,000 square meters in its first phase, the immersive experience aims to captivate families with interactive dinosaur-themed adventures that combine entertainment and education. The first phase involves an investment of 1.4 billion baht, with plans to expand across three phases over five years, covering a total area of 10,000 square meters. A themed hotel is also in development as part of the long-term vision.
Ms. Wallapa emphasized that Jurassic World: The Experience will strengthen Bangkok’s position as a global hub for tourism and world-class events, driving local economic growth, boosting visitor traffic by 10-20%, and creating new jobs in the hospitality sector. Currently, Asiatique attracts 35,000 visitors per day, with Chinese tourists leading the numbers, though not yet fully recovered to pre-pandemic levels.