Rajadamnern Stadium, a historic Muay Thai venue, has made a remarkable comeback on the global stage under the leadership of Thienchai Pisitwuttinan, CEO of Global Sport Ventures (GSV). The introduction of the RWS – Rajadamnern Series has elevated the stadium into a cultural and sports tourism hotspot, seamlessly blending the essence of Muay Thai with international appeal.
Since its relaunch in February 2022, international visitors have surged by 4,800%, signaling rapid growth. Projections estimate over 300,000 annual visitors by the end of 2024 and over one million by 2026. This transformation not only enhances cultural tourism but also boosts local industries, generating over 10,000 jobs in tourism, hospitality, and supporting businesses across Bangkok.
Rajadamnern’s global reach extends to audiences in 190 countries, with international broadcasts and online streaming projected to achieve over 1.3 billion views annually. This resurgence significantly contributes to Thailand’s economy through increased tourist spending, local product purchases, and support for Muay Thai-related industries.